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Edinburgh a Magnet for Harry Potter Pilgrims

Before or after you board our vintage double-decker bus to see all the spellbinding locations that inspired the Harry Potter series, you must visit one of Edinburgh’s most exciting shops.

Museum Context

a stack of flyers on a table

Located in Edinburgh’s historic Old Town, our flagship store at 40 Victoria Street is a unique celebration of the fact that Edinburgh is the birthplace of Harry Potter.

Make sure to leave enough time to explore the carefully curated world class selection of official Harry Potter merchandise.


Edinburgh – a magnet for Harry Potter fans

a close up of a colorful wallJK Rowling was living and writing in Edinburgh, the capital city of Scotland when she conjured up her famous novels.

Victoria Street is believed to have inspired the vision of the now-famous hidden shopping street, Diagon Alley.

Although the fictional Diagon Alley is situated behind the Leaky Cauldron, just off London’s Charing Cross Road, we would encourage all wizard fans to visit Edinburgh’s Victoria Street with its colourful shop fronts and variety of independent traders selling everything from old books and antiques, to jokes and jewellery.

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Harry Potter Tour of Edinburgh

a person standing in front of a double decker bus on the street

All wizard fans ⚡️ must check out our Harry Potter Themed Tour of Edinburgh

This Summer with every adult ticket you can also book a 𝙛𝙧𝙚𝙚 child ticket! ❤️

(Tours are suitable for children aged six and over)